First initiative: Launch of Agentic Commerce Assessment to visualize corporate readiness
Priv Tech, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "Priv Tech") and its group company AI Hack, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "AI Hack") are pleased to announce that they will participate as business alliance partners in Agentic Commerce ONE™, an integrated solution suite provided by the Hakuhodo DY Group.
Agentic Commerce ONE™ seamlessly integrates specialized talent and knowledge in the commerce domain and provides one-stop support, from strategy development to implementation and operation. The solution suite is designed in anticipation of the spread of agentic commerce, in which AI agents act on behalf of consumers to search for information, compare options, and complete payments.
As the first solution under this initiative, Agentic Commerce Assessment has been launched. This solution objectively evaluates companies' readiness from both business and technology perspectives.
The dramatic transformation of the shopping experience and the arrival of an era in which companies must be "chosen by AI"
With the rapid spread of generative AI, consumer search and purchasing behavior is beginning to shift from a style in which consumers search for information on their own and browse websites, to a style in which they communicate their needs to AI agents and have those agents make optimal recommendations and complete payments on their behalf.
Agentic commerce was also widely discussed at NRF 2026 Retail's Big Show, one of the world's largest retail conferences, held in New York, USA, in January 2026.
In this environment, companies must not only be chosen by consumers, but must also redesign their data structures and brand experiences so that they can be accurately understood and selected by AI.
In terms of system implementation, compatibility with next-generation standard protocols is expected to become an important factor in determining future competitive advantage. These include MCP (Model Context Protocol), which seamlessly connects AI agents with external data sources, as well as UCP (Universal Commerce Protocol), ACP (Agentic Commerce Protocol), and AP2 (Agent Payments Protocol), which connect agents with various e-commerce and payment platforms.
About Agentic Commerce ONE™
Agentic Commerce ONE™ is the collective name for an integrated suite of solutions that brings together the Hakuhodo DY Group's Sei-katsu-sha Centric Mindset (people-first mindset)-driven envisioning capabilities, advanced AI implementation capabilities, and marketing operation expertise.
The initiative goes beyond the mere introduction of AI solutions. It forms a one-stop team that provides end-to-end support for the future of shopping transformed by agentic commerce, including strategy development to identify winning approaches, brand experience design, transformation across the entire corporate value chain, and the design of AI-ready operating models.
Areas provided by Priv Tech and AI Hack
Within Agentic Commerce ONE™, Priv Tech and AI Hack will support areas ranging from governance design for safe AI utilization to AIO (AI optimization), helping companies to be accurately understood and selected by AI.
Priv Tech supports companies in building risk management systems that enable them to engage in agentic commerce with confidence. This is achieved through AI guardrail and governance design, as well as the development and provision of AI Risk Checker, an AI risk assessment tool that visualizes and manages risks associated with AI utilization.
AI Hack supports optimization that enables companies to be accurately understood and recalled by generative AI and various AI agents through the development and provision of the AIO (AI optimization) tool AI Hack. In addition, AI Hack provides implementation services for Apps in ChatGPT and agentic web and commerce, supporting the creation of new customer touchpoints in the AI agent era.
First solution: Agentic Commerce Assessment
The Agentic Commerce Assessment evaluates companies' readiness for agentic commerce from both business and technology perspectives.
From a business perspective, the assessment covers areas such as brand strategy, governance, and operational structures. From a technology perspective, it evaluates data infrastructure, AI integration, and AI optimization (AIO).
Through this assessment, companies can clarify their current position and identify the priority actions they should take in order to succeed in the era of agentic commerce.
Priv Tech and AI Hack will continue to support companies' next-generation commerce strategies end to end as members of Agentic Commerce ONE™.
Company Overview: Priv Tech, Inc.
Company name: Priv Tech, Inc.
Address: Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo, Japan
Established: March 2, 2020
Representative: Daisuke Nakamichi
Business: AI risk management, security, and privacy business
URL: https://privtech.co.jp
Services:
- Trust 360 CMP
- Trust 360 Telecommunications Business Act Compliance
- Privacy Consulting
- AI Risk Management Service
- Cybersecurity Service