Priv Tech, Inc. (Head Office:Minato-ku, Tokyo; CEO:Daisuke Nakamichi; hereinafter "Priv Tech"),a leading company in the privacy tech field,has partnered with Performance Technologies Inc. (Head Office:Minato-ku, Tokyo; CEO:Kazuo Kimura hereinafter "Performance Technologies"), a provider of performance marketing services, to offer "Trusted ASP," an ASP service that complies with the Act on the Protection of Personal Information.

After enactment of the Amendment of the Act on the Protection of Personal Information in 2022, there has been a stronger movement to strengthen third-party cookie regulations, increasing the need to balance the use of personal data and the protection of privacy. 

In addition, with the enactment of the Revised Telecommunications Business Act in 2023, the scope of regulation is becoming increasingly broad. While the environment surrounding digital marketing is aiming to become healthier, the appropriate way to respond in terms of legal compliance is becoming more complex.

Priv Tech provides services such as obtaining and managing user consent for cookie usage through our Consent Management Platform (CMP) and post-cookie solutions to help companies comply with domestic privacy-related laws such as the Act on the Protection of Personal Information and the Revised Telecommunications Business Act that went into effect on June 16, 2023, as well as overseas laws such as GDPR and CCPA and vendor cookie regulations.

In collaboration with Performance Technologies, a provider of performance marketing services that combine PR and performance-based advertising (affiliate marketing), we have now developed an ASP service to help our clients address privacy issues.
This will help clients to accurately grasp the latest legal regulations and create a system for developing various digital marketing services, including performance-based advertising, in a manner that is appropriately adaptable.

■About Performance Technologies
Performance Technologies is a digital marketing company that creates highly satisfying performance for both buyers and sellers by designing contexts that uncover latent needs and utilizing content and media based on those contexts, based on strategies derived from PR concepts.
They have a media network including their own premium media and performance influencers who boast high CV engagement in a variety of fields. Mainly developing a performance marketing business that implements to increase conversion measures linked to PR strategies.

【Performance Technologies Inc. Company Profile】
Company Name：Performance Technologies Inc.
Address：Akasaka Garden City 17F, 4-15-1 Akasaka, Minato-ku, Tokyo
Established：March 2021
CEO：Kazuo Kimura
Business：Performance marketing business, media business,
agent business
URL：https://pftech.co.jp

【Priv Tech Inc. Company Profile】
Company Name：Priv Tech Inc.
Address：Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo
Establishment：March 2, 2020
CEO：Daisuke Nakamichi
Business：Providing services in the privacy technology field
URL：https://privtech.co.jp
Service：
Trust 360 Consent management
https://privtech.co.jp/service/trust360/
Trust 360 Telecommunications Business Act Compliance
https://privtech.co.jp/service/trust360/telecommunications-business-act/
Privacy consulting
https://privtech.co.jp/service/privacy-consulting/
Post cookie consulting
https://privtech.co.jp/service/post-cookie-consulting/