PRIV TECH, INC. (Head office: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "Priv Tech"),a leading company in the privacy tech field, today announced that it has agreed to collaborate with KIYONO Co., Ltd. (headquartered in Minato-ku, Tokyo; Kenichi Kiyono, CEO; hereinafter "KIYONO"), a company that supports the use of corporate data in digital marketing. In conjunction with this agreement, a webinar titled "[Must-see for marketers] Specific Examples of How to Improve Advertising Results in the Cookie-less Era - from CDP use cases to legal compliance for personal data use -" will be held at 13;00 on Wednesday, October 18th.
Priv Tech helps companies comply with domestic privacy-related laws such as the Act on the Protection of Personal Information and the Revised Telecommunications Business Act that went into effect on June 16, 2023, as well as overseas laws such as GDPR and CCPA/CPRA and vendor cookie regulations, by providing a consent management platform (CMP) which provide services such as obtaining and managing users' consent to use cookies and post-cookie solutions.
While laws and regulations in various countries are becoming stronger, cookie regulations by major vendors are also being tightened. In particular, Google has announced that it will phase out support for 3rd party cookies in its Chrome browser from the latter half of 2024. As a result, web marketers are urgently required to consider and introduce new advertisements that do not rely on 3rd party cookies.
One new advertising strategy that does not rely on 3rd party cookies is "Addressable advertising" that uses personal data such as users' email addresses held by companies. While this type of system using personal data is highly effective, it requires companies to comply with privacy laws such as obtaining users' prior consent, and to deal with customer data management systems and other related issues.
In order to solve these issues, we have started a business alliance with KIYONO, which promotes the use of data by companies using CDP, including data-based marketing support.
Through this partnership, Priv Tech will support privacy compliance including consent acquisition and management, while KIYONO will support the construction and utilization of CDP, which is a difficult task, to provide one-stop support for companies considering and executing Web marketing that does not rely on 3rd party cookies.
■KIYONO x Priv Tech Co-Host seminar on Oct.18th (Wed.) at 13:00.
"[Must-see for marketers] Specific Examples of How to Improve Advertising Results in the Cookie-less Era
~from CDP use cases to legal compliance for the use of personal data~"
We are pleased to announce that a free online seminar will be held jointly with KIYONO to explain the use of data and privacy measures necessary for digital marketing in the future. We look forward to your participation.
<Outline of the event>
Title: [Must-see for Marketers] Specific Examples of How to Improve Advertising Results in the Cookie-less Era ~from CDP use cases to legal compliance for the use of personal data~
Speaker: Soma Ogura, Business Manager, KIYONO Co., Ltd.
Daisuke Nakamichi, Representative Director, Priv Tech, Inc.
Date: 13:00-14:00 on Wednesday, October 18th, 2023
Participation fee: Free of charge
Registration: Please access the webinar registration page from the following URL.
https://go.privtech.co.jp/seminar/1018
■About KIYONO
KIYONO is a fast-growing start-up venture founded by a group of digital marketing industry aces led by a representative from a major online advertising agency. KIYONO is engaged in the business of supporting the digital shift in corporate marketing activities by leveraging its high level of expertise in ad tech and digital marketing.
【KIYONO Co., Ltd. Company Profile】
Company Name ：KIYONO Co., Ltd.
Address ：6F Roppongi Sanko Building, 3-4-35 Roppongi, Minato-ku, Tokyo
Established ：January 4, 2017
Representative Director ：Kenichi Kiyono
Business ：Supporting utilization of every kind digital marketing by using data
Construction and operation of MA, CDP, BI, Digital advertising operation
EC operation support business support
URL : https://www.kiyono-co.jp/
【Company Profile of Priv Tech】
Company Name： Priv Tech Inc.
Address: Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo
Establishment： March 2, 2020
Representative Director: Daisuke Nakamichi
Business： Providing services in the privacy technology field
URL：https://privtech.co.jp
Service: Trust 360 Consent management
https://privtech.co.jp/service/trust360/
Trust 360 Telecommunications Business Act Compliance
https://service.privtech.co.jp/trust360/
Privacy consulting
https://privtech.co.jp/service/privacy-consulting/
Post cookie consulting
https://privtech.co.jp/service/post-cookie-consulting/