PRIV TECH, INC. (Head office: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "Priv Tech"), a leader in the privacy tech field, is pleased to announce today its collaboration with LIFE PEPPER, Inc. (Head Office: Chuo-ku, Tokyo; President: Ryo Saito; hereinafter referred to as "LIFE PEPPER"), a company with over 1,000 overseas marketing support clients.
In conjunction with this event, we will be co-hosting a webinar titled "Offensive and Defensive Know-How for Overseas Marketing: From GDPR Compliance to Effective Marketing Techniques" on Wednesday, June 21st, at 2:00 PM. This webinar is specifically designed for companies planning to expand their business overseas.
Priv Tech provides services to support companies in complying with privacy-related laws in Japan, such as the Act on the Protection of Personal Information and the Revised Telecommunications Business Act scheduled to take effect on June 16, 2023. Additionally, we assist in compliance with overseas regulations such as GDPR and CCPA. Our services include a Consent Management Platform (hereinafter referred to as "CMP") for obtaining and managing user consent for cookie usage, as well as post-cookie solutions.
Despite the passage of five years since the implementation of GDPR in May 2018, many Japanese companies still have room for improvement in terms of compliance. In fact, in November 2022, the first case of a Japanese company being fined for GDPR violations was made public.
Considering this current situation, we have formed a business partnership with LIFE PEPPER, which has an impressive track record and data in overseas marketing for over 1,000 companies in more than 30 countries,in order to accelerate support for appropriate overseas legal compliance for companies marketing to foreign markets.
Through this collaboration with LIFE PEPPER, we aim to accelerate our support for companies engaged in overseas marketing or considering international expansion to conduct their business activities smoothly by providing comprehensive support in complying with overseas privacy-related laws, including GDPR.
■Wednesday, June 21st, at 2:00 PM LIFE PEPPER x Priv Tech co-hosted seminar
Title: "Offensive and Defensive Know-How for Overseas Marketing"- From GDPR to Effective Marketing Techniques -
We will be hosting a free online seminar in collaboration with LIFE PEPPER, specifically designed for companies engaged in overseas marketing activities. The seminar will provide insights on compliance with international privacy laws, including the GDPR with its tightening regulations on cookies, as well as effective marketing techniques. We invite you to join us for this informative event and kindly spread the word to interested parties.
Offense: Marketing to promote understanding of your company's services to overseas customers through continuous communication with fans via social media and SNS
Defense: Risk management methods for cookie regulations, etc., based on the latest information on personal information protection, which is becoming increasingly regulated in various countries.
<Seminar Outline＞
Title: "Offensive and Defensive Know-How for Overseas Marketing"
- From GDPR to Effective Marketing Methods -
Speaker: Tetsuya Suganuma, Founder/Director CDO/Senior Partner, LIFE PEPPER, Inc.
Daisuke Nakamichi, Representative Director, Priv Tech, Inc.
Date: Wednesday, June 21, 2023, 14:00-15:00
Participation fee: Free of charge
Registration: Please access the webinar registration page from the URL below.
https://go.privtech.co.jp/seminar/0621
■About LIFE PEPPER:
LIFE PEPPER is a global digital marketing company that operates under the mission "0 Borders, ∞ Values." They specialize in providing advertising, social media, and content marketing services tailored for overseas markets, as well as inbound customer acquisition strategies. With a proven track record of supporting over 1,000 companies, LIFE PEPPER leverages data, technology, and their unique global creator network to empower successful international expansions for Japanese businesses. Their strength lies in the power of design, backed by their expertise and resources.
【Company Profile of LIFE PEPPER】
Company name: LIFE PEPPER Inc.
President and Representative Director: Ryo Saito
Address ：6F Shinto GINZA EAST, 3-1-10 Tsukiji, Chuo-ku, Tokyo
Establishment ：April 2, 2014
Business description: Overseas expansion support business, overseas marketing business, overseas branding business.
URL ：https://lifepepper.co.jp/
【Company Profile of Priv Tech】
Company Name： Priv Tech Inc.
Address: Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo
Establishment： March 2, 2020
Representative Director: Daisuke Nakamichi
Business： Providing services in the privacy technology field
URL：https://privtech.co.jp
Service: Trust 360 Consent management
https://privtech.co.jp/service/trust360/
Trust 360 Telecommunications Business Act Compliance
https://service.privtech.co.jp/trust360/
Privacy consulting
https://privtech.co.jp/service/privacy-consulting/
Post cookie consulting
https://privtech.co.jp/service/post-cookie-consulting/