PRIV TECH, INC. (Head office: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "Priv Tech"), a leader in the privacy tech field, today announced that it has entered into a partnership with D.A.Consortium Inc. (Head office: Shibuya-ku, Tokyo; President, Executive Officer, CEO & CCO Yuzo Tanaka; hereinafter "DAC"), a global provider of comprehensive digital marketing services, to market "Trust 360," a consent management platform for the use of personal data.
In addition to overseas privacy-related laws such as GDPR and CCPA, revisions to the Act on the Protection of Personal Information and the Telecommunications Business Act have led to strong demands for the protection of user privacy in corporate activities, particularly marketing activities in Japan. Especially in digital marketing that utilizes personal data such as cookies, it is becoming increasingly difficult to utilize data without the prior consent of users.
Priv Tech, along with DAC, will continue to support companies that promote digital marketing in obtaining and managing consent for the appropriate use of personal data through "Trust 360" and at the same time support "Aggressive Marketing".
■Support for privacy-conscious corporate marketing activities
While the rapid expansion of businesses and services utilizing big data and AI is making daily life more convenient, on the other hand privacy protection is threatened by the way personal data is handled, which is becoming a social issue.
Even in Japan, following the enforcement of the Amendment of the Act on the Protection of Personal Information, it has become mandatory to obtain prior consent from the user when acquiring external data via cookies and linking it to personal information. In addition, the revised Telecommunications Business Act enacted in June 2022, requiring greater protection of user privacy. As a result of these developments, a "Privacy Tech" framework that balances the use of personal data and the protection of privacy is becoming indispensable for all companies that incorporate the Internet into their business operations.
Priv Tech has long provided "Trust 360," a CMP (Consent Management Platform) that obtains consent for the use of cookies from users visiting a company's website for the company to use personal data appropriately, and has provided marketing support using personal data that has obtained consent.
Priv Tech will continue to provide comprehensive support, including collaboration with sales partners such as this one, to help companies utilize personal data in an appropriate manner while respecting user privacy.
■About D.A.Consortium Inc.
Since its establishment in 1996, at the dawn of advertising, DAC has leveraged its wealth of knowledge and experience in digital advertising, advanced technological development skills, and strong relationships with media companies, platformers and other technology partners to provide global and comprehensive digital marketing services, such as supporting company data utilization, designing promotional initiatives, and developing and constructing marketing systems.
Representative: Yuzo Tanaka President, Executive Officer, CEO & CCO
Address ：Yebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6033, JAPAN
Establishment ：December 1996
Business Description: ・ Online Media Transaction Related Business
・ Solution Business
・ Ad Operations Business
URL : https://www.dac.co.jp/english/
【PRIV TECH, INC. Company Profile】
Company Name： Priv Tech Inc.
Address: Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo
Establishment： March 2, 2020
Representative Director: Daisuke Nakamichi
Business： Providing services in the privacy technology field
URL：https://privtech.co.jp
Service: Consent management platform "Trust 360"
https://privtech.co.jp/service/trust360/
Privacy consulting
https://privtech.co.jp/service/privacy-consulting/
Post cookie consulting
https://privtech.co.jp/service/post-cookie-consulting/