PRIV TECH, INC. (Head office: Minato-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "Priv Tech"), a leader in the privacy tech field, today announced that it has agreed to collaborate with F-CODE, Inc. (Head Office: Shinjuku-ku, Tokyo; President: Tsutomu Kudo; Securities Code: 9211; hereinafter "F-CODE").
Regulations on handling of personal data are expanding globally, and the field of marketing technology needs to respond to this trend. Through this collaboration with F-CODE, we will strengthen our support for digital marketing activities that take privacy protection into consideration.
■The growing momentum for privacy protection around the world and the need for corporate privacy measures
The rapid expansion of businesses and services that make full use of big data and AI has made our daily lives more convenient, but on the other hand, it has also become a social issue that privacy protection may be threatened depending on how personal data is handled.
In overseas, measures have been taken from early on, including the GDPR (General Data Protection Regulation) and the CCPA (California Consumer Privacy Act), as well as the development of specific laws.
In November this year, the first case of a Japanese company fined for violation of GDPR (64,000 Euro *approx. 9.4 million yen) was announced and this became a major topic. Companies that are expanding overseas or have the potential to conduct business with foreign companies must comply with the laws and regulations of each country.
Even in Japan, the Amendment of the Act on the Protection of Personal Information (hereinafter referred to as the "Amendment Act") was enacted in June 2020 and went into effect from April of this year. This Amendment Act strengthens the rights of individuals with respect to their personal data, as well as the penalties for violations of the law. In addition, the Telecommunications Business Act, which was revised in June of this year, is about to come into effect. Beyond the revision of the law, there is a growing interest in the protection of personal information in Japan, and companies will be required to be more careful and attentive in acquiring and handling personal information in the future.
For companies to use personal data appropriately, Priv Tech provides "Trust 360," a CMP (Consent Management Platform) that obtains consent for the use of cookies from users who visit the company's website. Priv Tech has been supporting digital marketing that utilizes personal data with consent.
Through this business alliance, we will strengthen our support for digital marketing activities that take privacy protection into consideration. Moreover, as it becomes necessary to comply with privacy-related laws in various countries in the field of digital marketing in the future, we will promote initiatives and develop new products in line with laws and regulations, starting with this alliance.
■About F-CODE
Since its establishment in March 2006, F-CODE has been developing its business with a focus on digital consulting, and is currently focusing on supporting companies' DX and CX optimization. The SaaS business provides software such as "CODE Marketing Cloud" (https://codemarketing.cloud/) and "f-tar EFO" (https://f-tra.com/ja/efo/), which were developed in-house. Besides providing digital consulting services by experienced consultants, F-CODE offers a three-pronged solution that combines the knowledge of digital advertising management and Marketech.
With the management philosophy of "Create the better world with Marketing Technology.", F-CODE aims to become the world's leading marketing technology company from Asia by fulfilling the DX needs of corporate activities.
【F-CODE, Inc. Company Profile】
Company name: F-CODE, Inc.
Address ：2F Nihon Seimei Kagurazaka Sotoboridori Building, 1-1 Kagurazaka, Shinjuku-ku, Tokyo
Establishment ：March 2006
Representative: Tsutomu Kudo, CEO
Business Description: 1. Provide CX improvement SaaS such as "CODE Marketing Cloud"
2. support for DX strategy design and execution and digital marketing
Capital: 241,384,626 yen (as of December 31, 2021)
Number of employees: 40
URL : https://f-code.co.jp/
Listing: Tokyo Stock Exchange, Growth Market (Securities Code: 9211)
【PRIV TECH, INC. Company Profile】
Company Name： Priv Tech Inc.
Address: Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo
Establishment： March 2, 2020
Representative Director: Daisuke Nakamichi
Business： Providing services in the privacy technology field
URL：https://privtech.co.jp
Service: Consent management platform "Trust 360"
https://privtech.co.jp/service/trust360/
Privacy consulting
https://privtech.co.jp/service/privacy-consulting/
Post cookie consulting
https://privtech.co.jp/service/post-cookie-consulting/