PRIV TECH, INC. (Head office: Shinjuku-ku, Tokyo; Representative Director: Daisuke Nakamichi; hereinafter "Priv Tech"), a leader in the privacy tech field, today announces an agreement to collaborate with SB C&S Corp. (Head Office: Minato-ku, Tokyo; President and CEO: Yasuo Mizoguchi; hereinafter "SB C&S").
This collaboration will leverage Priv Tech's CMP (Consent Management Platform) "Trust 360" and SB C&S's nationwide network of more than 12,000 partner channels* to promote privacy compliance for companies throughout Japan.
* For the number of partners, please refer to the SB C&S Business Overview.
■ Changes in privacy measures due to the revisions of the laws
The rapid expansion of businesses and services utilizing big data and AI has made daily life more convenient, but at the same time, privacy protection is threatened by the way personal data is handled, which is becoming a social issue. All companies that use the Internet for business are increasingly required to incorporate "privacy tech" frameworks that balance the use of personal data and the protection of privacy.
In other countries, specific laws and measures have been implemented already, such as "GDPR (EU General Data Protection Regulation)" and "CCPA (California Consumer Privacy Act). In Japan, the Amended Act on Protection of Personal Information (hereinafter referred to as the "Amended APPI") went into effect in April this year. The Amended APPI strengthens the rights of individuals concerning their personal data and the penalties for law violations. In addition to the revision of the law, interest in privacy protection is growing in Japan, and companies will be required to exercise greater care and attention in acquiring and handling personal data in the future.
■ Supporting corporate marketing activities with privacy considerations
In Japan, there has been a stronger movement to regulate third-party cookies in Internet browsers since the enactment of the Amended APPI. After the law comes into effect, companies will be required to obtain prior consent from users when acquiring external data via cookies, etc., and linking it to personal information. These developments have made it necessary for all companies that use the Internet for business are required to incorporate "privacy tech" frameworks that balance the use of personal data and the protection of privacy.
Priv Tech has been providing "Trust360," a CMP (Consent Management Platform) that obtains consent for cookie usage from users who visit the company's website in order for companies to use personal data appropriately and marketing support using personal data that has obtained consent. Through this business alliance, we will work together to strengthen the promotion of privacy measures for companies, including the provision of CMP.
Priv Tech will continue to provide comprehensive support to companies so that they can appropriately utilize personal data in consideration of user privacy.
【Company Profile: SB C&S Corp.】
・Company Name： SB C&S Corp.
・Address： Tokyo Port City Takeshiba Office Tower, 1-7-1 Kaigan, Minato-ku, Tokyo
・Establishment： March 2014
・President and CEO: Yasuo Mizoguchi
・Business： Manufacturing, distribution, and sales of IT-related products, provision of IT-related services
・URL: https://cas.softbank.jp/
【Company Profile: PRIV TECH, INC. Company Profile】
・Company Name： Priv Tech Inc.
・Address: BP Building ANEX #202, 7-22-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
・Establishment： March 2, 2020
・Representative Director: Daisuke Nakamichi
・Business： Providing services in the privacy technology field
・URL：https://privtech.co.jp
・Service: Consent management platform "Trust 360"
https://privtech.co.jp/service/trust360/
Privacy consulting
https://privtech.co.jp/service/privacy-consulting/
Post cookie consulting
https://privtech.co.jp/service/post-cookie-consulting